For CPG brands
Understand the life around the purchase.
SarvFlow sees what panels and baskets can't: how weather, paydays, sleep and shifting routines shape what people actually buy. For CPG brands that means consented cohort insight, plus a new kind of engagement that has to earn its place in someone's day.
Two products
SarvFlow Insights
Cohort-level behavioural context for your category. How do rainy weeks, payday cycles and disrupted routines move real purchase behaviour? Anonymised, aggregated and consented, and richer than a panel because it connects money to the life around it. Minimum cohort sizes apply. Individuals are never identifiable and never targetable.
SarvFlow Engage
Sponsored nudges inside SarvFlow, clearly labelled, user-first, and bound by the Nudge Canon. Think “swap to this and save £6 this week”, shown only when it serves the user's stated goals. If it fails that test, it doesn't run.
The rules
Sponsored, but never disguised.
The Nudge Canon is public, and it binds commercial partners exactly as it binds us. That is deliberate: the moment users suspect a hidden agenda, the product stops working. Protecting that trust is the asset you are buying into.
- Always labelled: sponsorship is visible, never presented as neutral guidance
- User benefit test: a saving or a genuinely better option, or it doesn't ship
- No targeting individuals: delivery runs on context and cohort, never personal profiles
- Dismissible forever: users can silence any sponsor category in one tap
- No dark patterns: no urgency theatre, no streaks, no shame
Sponsored, clearly labelled
Your usual top-up shop is forecast to cost £8 more this week. Switching two staples to [Brand] own-range would cover the difference. Want the swap list?
Why you're seeing this: your savings goal and this week's prices. Sponsor: [Brand], disclosed. Control: accept, ignore, or silence this sponsor
An illustrative example of a SarvFlow Engage placement in the product under development.
Why it's different
Context you can't buy elsewhere
Weather, paydays, sleep and routine shifts intersecting with real spending: the conditions behind category behaviour, shown alongside the basket rather than after it.
Consent as the foundation
Users choose SarvFlow because it protects them. Insight flows from that trust, which makes it durable and defensible as regulation tightens.
Engagement with a conscience
Sponsored nudges that must pass a user-benefit test outperform interruptive advertising, because they arrive as help rather than noise.
Money that understands your life.
Help shape a calmer, more useful kind of financial intelligence. Join the early access list for meaningful product updates and an invitation when we are ready.