Cookie Policy

Sarvflow Ltd
Effective Date: 9 August 2025
Last Updated: 9 August 2025

1. Introduction

1.1 This Cookie Policy (“Policy”) explains in detail how Sarvflow Ltd (“Sarvflow”, “we”, “our”, or “us”), a company incorporated in England and Wales with company number 16629493 and registered office at 86–90 Paul Street, London, EC2A 4NE, United Kingdom, uses cookies and similar tracking technologies when you visit our website or access our Services.

1.2 This Policy is intended to ensure compliance with the UK Privacy and Electronic Communications Regulations(“PECR”), the UK General Data Protection Regulation (“UK GDPR”), the EU ePrivacy Directive (Directive 2002/58/EC as amended), and any other applicable data protection and privacy legislation (“Cookie Law”).

1.3 By clicking “Accept All Cookies” on our cookie consent banner, or by configuring your preferences through our cookie management tool, you consent to our use of cookies and similar technologies in accordance with this Policy. You may withdraw or adjust your consent at any time as set out below.

2. What Are Cookies and Similar Technologies?

2.1 A “cookie” is a small text file that is stored on your device when you access a website. Cookies allow websites to recognise your device and store certain information about your preferences, history of actions, or session state.

2.2 In addition to traditional cookies, we may also use:

  • Pixel tags / web beacons – small graphic files that track your interactions with content.

  • Local storage objects (LSOs) – browser-based storage mechanisms.

  • Software development kits (SDKs) – embedded code within our Services for analytics and functionality.

3. Categories of Cookies We Use

We categorise cookies as follows:

3.1 Strictly Necessary Cookies – Essential for the operation of our Services (e.g., session authentication, security). These cannot be switched off in our systems and do not require your consent under PECR.

3.2 Performance and Analytics Cookies – Help us understand user interactions with our Services, measure performance, and identify usability improvements (e.g., Google Analytics cookies).

3.3 Functional Cookies – Enable enhanced functionality and personalisation, such as remembering your preferences (language, theme).

3.4 Targeting and Advertising Cookies – Track browsing habits to deliver relevant advertising and measure the effectiveness of campaigns. These are used only with your explicit consent.

4. Cookies We May Deploy

Below are illustrative examples of cookies we may set or that may be set by authorised third parties:

TypeExample CookiePurposeTypical ExpiryConsent RequiredStrictly Necessary__Secure-session-idMaintains login sessions and ensures continuity of service.SessionNoAnalytics_ga, _gid (Google Analytics)Tracks visitor usage, interaction patterns, and performance metrics.1–2 yearsYesFunctionaluserPreferences, themeStores display and language settings.6–12 monthsYesMarketing/Retargeting_fbp, _gcl_auDelivers targeted ads and measures conversions.3–6 monthsYes

Note: The above list is non-exhaustive. The precise cookies in use may vary over time.

5. Consent and Control Mechanisms

5.1 Granular Consent – Non-essential cookies are deployed only if you have actively opted in via our cookie banner or management tool.

5.2 Preference Management – You may review or modify your cookie preferences at any time by using the “Manage Cookies” link in our website footer.

5.3 Browser Settings – You may disable cookies entirely via your browser, but this may affect the availability or performance of certain features.

6. Third-Party Cookies and Responsibility

6.1 Some cookies are set by third parties over which we have no direct control. These may include, but are not limited to:

6.2 When using embedded content (e.g., YouTube videos) or integrated tools (e.g., AI chat), third-party providers may deploy their own cookies. You should refer to their privacy and cookie policies for more information.

7. Data Collected via Cookies

Cookies may collect personal data such as IP addresses, unique device identifiers, browser types, and interaction logs. Any personal data processed via cookies will be handled in accordance with our Privacy Policy, which should be read together with this Policy.

8. International Transfers

Where cookie-related data is transferred outside the UK or EEA, we ensure that such transfers are made in compliance with applicable data protection laws, including use of the UK International Data Transfer Agreement (IDTA) or EU Standard Contractual Clauses (SCCs).

9. Changes to This Policy

We may amend this Policy from time to time to reflect changes in legislation, technology, or our operations. The “Last Updated” date will be revised accordingly. Material changes will be notified via our website or by direct communication where legally required.

10. Contact Information

If you have questions regarding this Policy or your personal data, you may contact us at:

Sarvflow Ltd
Company Number: 16629493
Registered Office: 86–90 Paul Street, London, EC2A 4NE, United Kingdom
Email: contactus@sarvflow.com