About FinGoal AI
FinGoal.ai was born from frustration with budgeting apps that just show what you’ve spent, not how to spend smarter. We wanted something that feels like a helpful coach: tracking your real spending, nudging you toward better habits, and showing you how to save without sacrifice. From swapping Tesco shops for Aldi to building confidence around your first ISA, it’s all about small wins that stack up. Chat-first, data-driven, and built for real life.
As the founder of FinGoal.ai, I spent my career in fintech and strategy roles, helping big firms modernise how people manage money. Now I’m building the tool I wish existed: smart, simple, and built around your goals.